BBA with Specialization in (Business Analytics)

BBA with Specialization in (Business Analytics)

The aim of a management course is to create an innovative, ethical and intellectual environment with a focus on leadership and management in a technology intensive global market. Industry need students who are able to excel in a global, rapidly changing, uncertain environment. Being familiar with the business management concepts, theory and practices is not enough. Due to rapid changes happening in Industry, they are looking forward for skilled manpower having exposure onto latest tools and technology, able to draw insights through data, give organization solution for business and sectoral problem basis on the historical and current data. As anything and everything is getting digitized, it is leading to increase in data and use of automation. Industry seeks for skilled manpower and futuristic manager to be able to draw hidden pattern, correlation between data and predict the future possibilities for business growth.


Keeping in view the wide scope of the field analytics in all sectors of the industry, SRMU has launched BBA with specialization in Business Analytics in association with IBM. This program has been developed by the experts of IBM and researcher keeping in mind to enable you with cutting edge technologies that are required by the industry in future. It aims at developing skilled professionals for the large scale industry, by the industry leader.

Eligibility Criteria

Candidate must have passed 10 + 2 or equivalent system from any recognized Central/State Board in any stream with minimum aggregate marks of 45% or CGPA of 5.0 for Gen/OBC and 40% marks or CGPA of 4.5 for SC/ST Category.

  • Specialized curriculum designed by experts from IBM keeping in view the futuristic trends in industry
  • Access to specialized enterprise software of IBM through SRMU LAB
  • Opportunity to work on LIVE project followed with Real time business case studies from various sectors
  • Study material designed and provided by IBM experts
  • Free of cost atleast one professional certification worth $200 to $300 (per course) by IBM
  • Access to IBM LMS platform through institute domain.
  • Access of IBM software, course material and digital badge
  • Classes on specific subjects every semester by Subject Matter Experts from IBM.
  • Extensive industry exposure during the four years of engineering.
  • Industry Visit to IBM Research Lab
  • Participation in Various National and International competitions organized by IBM and its affiliated partners.
  • Joint certificate by IBM and SRMU on the completion of the degree program
  • Interaction with IBM leaders through various channels like workshop, quiz, call for code, hackathon, project training.
  • Flexible course offering can be anytime customized as per industry suggestion and market demand.
  • Increase Global hiring prospects
Duration (in year) 1 2 3
1. Tuition Fee Rs. 75,000/- Rs. 75,000/- Rs. 75,000/-
2. Examination Fee Rs. 8,000/- Rs. 8,000/- Rs. 8,000/-
3. Other Fees (Registration, Library, etc.) Rs. 9,000/- Rs. 9,000/- Rs. 9,000/-
Development Fund Rs. 8,000/- Rs. 8,000/- Rs. 8,000/-
Course Fee Rs. 100,000/- Rs. 100,000/- Rs. 100,000/-
Caution Money Rs. 5,000/- - -
Total Fee Rs. 105,000/- Rs. 100,000/- Rs. 100,000/-
Hostel Fees
(Fees + Caution Money)
Rs. 75000/- + Rs. 5000/- = Rs. 80000/-
Transportation Cost = Rs. 24,000/-
  • Analytics Manager
  • Business Analyst
  • Business Intelligence Analyst
  • Data Analyst
  • Data Scientist
  • Research Analyst
  • Predictive Analyst
  • Big Data Analyst
  • Business Process Manager
  • HR Manager and Analyst
  • Marketing Manager and Analyst
  • Finance Manager and Analyst
  • Operations Manager and Analyst