B.A. Journalism & Mass Communication B.A. Journalism & Mass Communication
B.A. in Journalism & Mass Communication Industry driven program with skill centric, immersive and interactive approach
Overview

Ranked as the best university in Uttar Pradesh, SRMU offers a dynamic and specialized program aimed at preparing students for a thriving career in the media industry. With a focus on practical training and hands-on experience, the program equips students with essential skills in journalism, broadcasting, advertising, and public relations. It emphasizes critical thinking, creativity, and ethical practices in media production and analysis. The program's purpose is to nurture aspiring media professionals who can adapt to the rapidly evolving media landscape, effectively communicate ideas, and contribute to shaping public discourse through responsible and impactful storytelling.

SRMU is ranked as the best B.A.(Journalism & Mass Communication) College in Lucknow, Uttar Pradesh offering state-of-the-art facilities, including modern studios, editing suites, and production equipment, providing students with hands-on experience using industry-standard tools and technologies. The three-year program is led by a team of highly qualified faculty members who possess extensive industry experience. SRMU has established strong connections with media organizations, allowing students to engage in industry visits, workshops, and guest lectures by leading professionals. This program emphasizes the holistic development of students by providing a range of co-curricular activities, including seminars, conferences, and student-led media initiatives. These opportunities enhance leadership skills, foster creativity, and promote a well-rounded education.

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  • NAAC
    Accredited
  • 0
    Placement
  • 0
    Average Package
  • 0
    Recruiters are Fortune 500
Eligibility Criterion

Candidate must have passed 10+2 or equivalent system from any recognized Central/State Board in any stream with minimum aggregate marks of 45% or equivalent grade for GEN/OBC and 40% marks or equivalent grade for SC/ST Category.

Why SRMU
Continuous evaluation system providing students several opportunities to improve their grades

Continuous evaluation system providing students several opportunities to improve their grades

Curriculum developed by the experts from industry and university researchers

Curriculum developed by the experts from industry and university researchers

Well-equipped laboratories making it different from other academic institutions

Well-equipped laboratories making it different from other academic institutions

Application and Activity Based Learning provides practical approach towards all the subjects

Application and Activity Based Learning provides practical approach towards all the subjects

Industry experts and eminent academicians come down to campus for knowledge sharing

Industry experts and eminent academicians come down to campus for knowledge sharing

Good Internship opportunities at regular interval

Good Internship opportunities at regular interval

Industrial visits are organised to let students know the real work culture of media industry

Industrial visits are organised to let students know the real work culture of media industry

Industry oriented expert training/ workshop and seminars are organized on regular basis

Industry oriented expert training/ workshop and seminars are organized on regular basis

Programs designed in line with the New Education Policy (NEP-2020)

Programs designed in line with the New Education Policy (NEP-2020)

Provide value based and skill oriented courses in Scriptwriting, Anchoring, Feature Writing & many more

Provide value based and skill oriented courses in Scriptwriting, Anchoring, Feature Writing & many more

100% placement assistance is provided to the students

100% placement assistance is provided to the students

Strategic Partner
Industry Interface
Knowledge Partner
Promotional Tie-Up
Program Fee
Duration (In Year) 1 Year 2 Year 3 Year
Tuition Fee 69000 69000 69000
Examination Fee 8000 8000 8000
Other Fees 9000 9000 9000
Development Fund 8000 8000 8000
Caution Money 5000
Total Fee 99000 94000 94000
Hostel Fees + Caution Money (1st Yr. Only) 80000 75000 75000
Transportation 30000 30000 30000
Scholarship
Schemes
Career Counselling at Shri Ramswaroop Memorial University offers counselling to students, guiding the young minds by helping them to understand their strength and also to sail through at all levels in the job market.
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  • SRMUSET (Shri Ramswaroop Memorial University Scholarship Entrance Test)
  • Merit Based Scholarship
  • CUET Score Based
  • National Entrance Score Based
  • Students Opting For Career Progression
  • Ward of Defense Persons/ Central Government/ State Government Employees
  • Ward of Martyrs
  • For National/ State Level Sportsperson
  • Blood Relatives of Staff and Students of Ramswaroop Group
  • Divyang & Female Candidates
  • EWS (Economically Weaker Section)
Department Highlights
Achievements
  • Avantika Awasthi, Student B.A(JMC) VI Semester (2023) is working as News Anchor in K News (24x7) Channel
  • Mr. Sandeep Singh , IMS published 24 News articles in National Level newspapers (i-next, Dainik Jagaran, Youth Ki awaaz, Dainik Bhartiya)
  • Mr. Amit Kumar singh, IMS, published 24 News articles in National Level news paper Dainik Bhaskar (national edition)
Achievements
Research
  • 45+ Research Papers published in reputed journals
  • 18+ Books and Book Chapters published
  • 02+ Ph.D. Awarded
  • 02+ Patents Granted/ Published
  • 02+ Research/ Consultancy Projects Completed
Research
Labs
  • Audio Visual Lab
  • Production Control Room
  • Photography Lab
  • Print Media Lab
  • Media Research Lab
Labs
Beyond Academics
  • Debate Competition on ‘Role of Media in Indian Politics after 2014’ held in November, 2022
  • ‘Parhitam’ Cloth distribution to the needy by Institute of Media Studies
  •  Mr Sandeep Singh conducted project on “Gujarat Congress Aadivasi Plan (G-CAP)” for Gujarat Pradesh Congress Committee (GPCC) on tribal dominated constituency in State Assembly Election 2022
Beyond Academics
PO, PLO & PSO
Program Objectives
  1. Students from any disciplines get the basic understanding of journalism and mass communication.
  2. The student shall learn both non-verbal and verbal skills- a pre-requisite for any industry especially media. The students shall be able to apply various tools and techniques of communication in the arena of public relations, corporate relations and advertising.
  3. Shall become trained in developing news stories of both for print and electronic media. They will develop camera handling skills and the art of capturing the right moment.
  4. To develop the skills to cyber security issues with a scientific position and then relates them to multipart of cyber world legal troubles.
  5. To provide an overview to Communication Research and teach the student how to conduct Communication Research.
  6. To emphasize the role of various International Bodies and international issues.
  7. To learn the role played by the Internet, New and Social Media in Media today.
  8. To learn the skills required for handling radio program production and to do piece to cameras, VO etc.
Program Learning Outcomes
Program Specific Outcomes
Scope
in Companies

By pursuing this program the students will get an in-depth understanding into the modern emerging technologies. They will also get an endless exposure to endless career possibilities.

  • Journalist
  • Public Relations Officer
  • Media Advisor
  • Research Analyst
  • Content Writer
  • Policy Analyst
  • Social Media Manager
  • Communication Specialist
  • Media Relations Officer
  • Film and Documentary Maker
  • Information Officer
  • Media Analyst
  • Broadcast Producer
  • Brand Manager
  • Advertising Executive
  • News Reporter
You can easily be absorbed in above positions at Organizations like:
Bureau of Outreach
Electronic Media Monitoring Centre
Press Council of India
Press Information Bureau
DD News
SanSAD TV
AIR
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Amazon
News 18
India TV
Aaj Tak
ABP News
Radiocity
Radio Mirchi
Red FM
India Today
TOI
Outlook
One Digital
TTN24
Live UP Patrika
National Khabar
K News
Cnews bharat
ABHI TAK SUPERFAST NEWS
Next9News
DC lnfotech
HCL TSS Pvt Ltd
WebGross
QConnect
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Further Study Opportunities